Green Tech at a Crossroads: In Search of the Green Tech Google

A year ago, solar-technology start-up Ausra was ready for the big time. There were plans on the table to raise hundreds of millions of dollars to build giant power plants and to conduct an initial public offering of Ausra shares by 2010.

Then the recession hit. Ausra executives refocused on more modest goals, such as building small solar units, and selling equipment for industrial operations like desalination and food processing. It also is trying to sell to utilities, rather than build massive solar plants itself.

“Utilities are really in a great position to build large-scale projects,” said Katherine Potter, communications vice president at Ausra. “You need to walk before you can run, but the technology is there.”

That IPO goal, it’s fair to say, is off the table for the foreseeable future. And as executives came to accept that Ausra had to change its business, the Palo Alto, Calif., company cut about 10 percent of its 108 employees.

Ausra isn’t the only green-tech company dealing with reduced expectations. Despite high hopes, $14.5 billion in worldwide venture funding over the last two years, and cheerleading from the Obama White House, 2009 could be a make-or-break year for many green-tech outfits. And the stakes may be greater than the fortunes of a few entrepreneurs and their investors.

Save The World, Make Money

Can the United States simultaneously lean on green-tech investment to help fix its broken economy, wean itself off dependence on foreign fuel sources, and address climate change concerns? President Obama, for one, appears to be a believer in one of the fundamental underpinnings of green business: you can make money while helping save the world.

“One of the key points that…I will repeat again and again during the course of my presidency is there is not a contradiction between economic growth and sound environmental practices,” Obama said when he named his energy and environment team in December. “I think that the future of innovation and technology is going to be what drives our economy into the future. And the energy economy is going to be part of what creates the millions of jobs we need.”

Green-tech entrepreneurs and investors are well aware of these lofty goals. But these days, they’re more focused on other issues, such as finding the money to stay in business and landing customers.

“We had closed a round of funding in October for the next stage of vehicle development–then all of that went off the table in about six days,” said John Waters, the CEO of stealthy electric-car start-up Bright Automotive, which restructured two months later and managed to find alternative funding.

The question isn’t whether the green-tech movement will whither away. Already, there is a growing consumer niche for green technologies, from rooftop solar panels to low-power consumer electronics made from recycled materials.

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Obama Signs Stimulus Packed With Clean Energy Provisions

President Barack Obama signed the $787 billion stimulus package today, and the clean energy industry - among the biggest winners - is celebrating.

The signing ceremony was heavily loaded with solar symbolism: Mr. Obama signed the bill after touring the Denver Museum of Nature and Science, which has solar panels on its roof. He was also introduced by Blake Jones, head of Namaste Solar Electric, a Colorado company that installed solar panels on the governor’s mansion there.

“It’s an investment that will double the amount of renewable energy produced over the next three years,” said Mr. Obama, who also promised that the bill would help “transform the way we use energy.”

The text of the bill is posted by the House Appropriations Committee here. This detailed summary is particularly helpful.

The provisions include:

* A large sum for energy efficiency, including $5 billion for low-income weatherization programs; over $6 billion in grants for state and local governments; and several billion to modernize federal buildings, with a particular emphasis on energy efficiency.

* $11 billion for “smart grid” investments.

* $3.4 billion for carbon capture and sequestration demonstration projects (otherwise known as “clean coal”).

* $2 billion for research into batteries for electric cars.

* $500 million to help workers train for “green jobs.”

* A three-year extension of the “production tax credit” for wind energy (as well as a tax credit extension for biomass, geothermal, landfill gas and some hydropower projects).

* The option, available to many developers, of turning their tax credits into direct cash, with the government underwriting 30 percent of a project’s cost.

Kate Galbraith
The New York Times